HorecaIntel builds competitive intelligence infrastructure for independent restaurant owners — starting in Belgium, scaling across Europe. Weekly personalised reports. Verified local data. A market that has never had this before.
Intelligence infrastructure is not a report tool. It is a data pipeline, a local verification layer, and a trust relationship — built city by city.
We collect, validate, and weight competitive data from six sources per restaurant — delivery platforms, review sites, booking platforms, social signals, restaurant websites, and direct menus. Weekly refresh, city by city.
Each subscriber receives a report built exclusively for their restaurant — their competitors, their price position, their menu gaps, their reputation trajectory. Not a dashboard. A briefing.
Physical delivery of the first report to each restaurant ensures verified contact with decision-makers. A personalised QR code on each mailer tracks conversion and confirms delivery to the right hands.
Our pipeline scrapes and validates six data sources per city on a weekly cycle — delivery platform pricing, review volumes, menu changes, hours, promotions, and new openings.
A Bayesian composite rating system weights each platform by credibility and volume, with a 40% influence cap per platform to prevent any single source from dominating.
Menu items, pricing, and categories are normalised across formats — PDF, HTML, image — using a structured extraction pipeline, enabling cross-restaurant comparison at scale.
Each Monday, a personalised report is generated per subscriber — three actions, competitive position, menu gap analysis, reputation summary — and dispatched via email and physical delivery.
Enterprise chains have always had access to competitive intelligence. Independent restaurants — which represent 70–80% of the European restaurant market — have had none.
Independent restaurant owners make pricing, menu, and positioning decisions based on gut instinct and ad-hoc competitor checks. Meanwhile, the platforms they depend on — Deliveroo, Uber Eats, Google — hold all the aggregated data and use it to their own advantage.
HorecaIntel inverts this dynamic. We collect the same data the platforms hold, normalise it, and return it to the restaurant owner in a form they can act on — every week, in plain language, with specific recommendations.
The addressable market in Belgium alone is over €17M ARR at standard pricing. The European opportunity, scaled across 8–10 markets, is an order of magnitude larger.
Each city requires a localised data pipeline, validated sources, and a minimum subscriber base before the next city launches. Quality over velocity.
Subscription-first. Data licensing as a second layer. Supplier intelligence as a third — unlocked as the dataset scales.
Built by an operator. Every feature is validated against a real restaurant with real competitive pressure — not a hypothetical.
Starting where the need is highest. Belgium has one of the highest restaurant densities in Europe and almost no existing competitive intelligence tooling for the independent segment.
Designed to scale without proportional headcount. The data pipeline is city-configurable. Adding a new city is a data operation, not a rebuild.
Whether you are a potential investor, a data partner, a food industry supplier, or a city operator interested in a regional licence — we want to hear from you.